Quote to Cash: Where the Real Power Lies?

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Incredible news! Today, one of your customers is going to make a purchase. Less-incredible news: It could be a long time before the deal turns out to be real revenue for your organization. This example discloses the quote-to-cash process. Quote to cash or QTC is the time it takes to go from delivering a price quote to recognizing revenue.

It includes numerous means, from offering the initial quote towards the process of negotiating, fulfilling, and billing, to collecting, and setting the stage for the next sale.

With the absence of accuracy and fulfillment of a significant 360° view, a large portion of the business processes that are a piece of Quote-to-Cash is done outside of Salesforce on a different platform.

Manual quoting processes are inclined to human blunder and can cause enormous issues when the deals are in the long run closed.

Legacy systems are costly to keep up, can cause mix integration headaches, and, when additional customization is required, delays in rollouts.

To put it plainly, organizations regularly end up coming up short on a smoothed set of processes that takes responsibility for the entire sales cycle.

Quote-to-Cash incorporates a lot of business processes that have been recognized as the most significant, although at times least automated and least very much controlled inside organizations. As we enter the worldview of “the age of the customer”, we should concede that customer desires are at an unequaled high.

B2B businesses can no longer manage the advantage of exclusively responding to customer demands but should offer customized experiences tailored to each customer’s particular needs to stand out and stay ahead.

Minding Your QTC

If your company doesn’t invest a lot of energy discussing QTC, then that is to be expected. In numerous organizations, it’s so imbued into a daily schedule that no one truly questions it.

Sales reps (or sites) make sales, orders are filled, and clients are charged. Why is troublesome attempting to comprehend the basic idea?

All things considered, the monotonous routine can make you incognizant in regards to issues with your QTC – issues that cost cash, time, and efficiency.

At the point when your process isn’t operating at the greatest productivity, your development potential is constrained.

What is Quote-to-Cash and how can it benefit your business?

Quote-to-Cash (or QTC) is the integration and automated management of business processes from start to finish on the sales side, starting with product (or service) configuration, pricing, and quote creation to contract lifecycle and order management, invoicing and revenue recognition.

Therefore, with the acquisition of Steelbrick, Salesforce now offers customers a complete solution with Salesforce Billing, which complements the Salesforce CPQ module.

With the introduction of Salesforce CPQ and Billing, Docmation’s execution can offer numerous additional advantages for your organization, like:

  • Managing billing of subscriptions: Companies that sell subscription-based services realize that it may require a significant level of management to keep invoicing and billing processes efficient and well managed.Fortunately, cloud-based invoicing software effectively underpins services that are charged on a recurring premise, just like free trials, discounts, refunds, renewals, and one-off transactions and the high volume of contract amendments that come with this complexity.
  • Support of usage-based billing: As more and more companies launch IoT (Internet of Things) initiatives or sell usage-based services such as video on demand, web hosting, or telecommunications services, there is a need for a way to monetize these services.With Salesforce Billing, your organization can deal with complex usage and subscription-based billing needs.
  • Reduce your administration: Effectively overseeing income implies automating and normalizing your invoicing procedure, and adequately decreasing organization overhead.Fast, efficient invoicing limitlessly diminishes the edge for mistakes contrasted with manually processing invoices from scratch, certainly when generating thousands of invoices a month.It also creates time savings for your staff, and that time can be reinvested into more profitable territories of the business.
  • Minimize invoicing errors: A proficient invoicing system will gather costs and quotes, and afterward produce invoices from this information.This enormously diminishes the number of individuals required to deliver quotes, in this way decreasing the opportunity for the human blunder.
  • Integrate systems: From the initial quote all the way through collecting payment, businesses can save time by connecting all the systems and software they use, including CRM, CPQ, ERP, and Accounting systems.
  • Create transparency for customer service departments: When a customer or client has a query regarding the billing procedure, it is essential to have data effectively available so you can give answers rapidly.One of the key advantages of cloud-based invoicing is the unmistakable and straightforward review trail, including each activity, from lead age right to installment assortment.A proficient invoicing framework makes discovering data brisk and effortless, so client questions and inquiries can be tended to quickly. In addition to the fact that this saves time, it additionally makes customer care simpler and this can even prompt improved camaraderie.
  • Improve reporting: By utilizing one integrated solution, it is direct and easy to make valuable, widely inclusive reports.Custom dashboards can be transformed into helpful reports, permitting your business to rapidly distinguish your most beneficial customers and clients, just as giving an account of purchasing behaviors and anticipating revenues.Automated reports can be created and scheduled, further expelling manual regulatory errands from your processes, improving business profitability.

These are only a fraction of the numerous ways that proficient billing and invoicing software can enormously improve the productivity of your business, which can, therefore, make generous savings in managerial expenses, as well as improving cash flow.

Quote-to-Cash in 8 steps for revenue recognition

Here are the 8 steps of Quote-to-Cash that take you from the opportunity stage through revenue recognition:

1. Configuration and Pricing

In the modern business environment of increasing product and deal complexity, Identifying and recommending the right blend of products and services to the customer is fundamental to winning the deal.

In the Quote-to-Cash world, pricing alludes to the arrangement that directs how sales can best value a deal, and what motivating forces can be offered to clients to win deals.

Identifying the correct set of prices, discounts, promotions, and incentives, and motivating forces that win you the client – without cutting into edges – is basic to driving revenue.

By uncovering the pricing and promotion strategy that was effective previously, reps can apply the winning strategy to future deals, expanding win rate, and augmenting deal size.

2. Quoting

One of the most significant cogs in your sales cycle, quotes are consistently the initial introduction you have with your clients. While introducing a fast and precise quote can win you a deal, a baffled and postponed quote can lose you a client. To create an ideal client experience, it is basic that you present a quote rapidly while ensuring that it is error-free.

3. Contract Creation and negotiation

All deals end with an agreement that incorporates a lot of terms and conditions. These agreements convey a lot of risks, and can genuinely affect your revenue streams.

With regard to protecting your business, the subtleties matter. In the event of contract negotiation, you realize it is a living, and continually evolving record.

When you start exchanges, it is important to get definite visibility into what is changing in your contracts as they experience numerous iterations.

Automatically giving this data to lawful individuals can eliminate the unnecessary assignments that burn through the hour of costly lawful experts.

4. Contract Execution

A critical barricade in any organization’s sales cycles, viable agreement execution can drive deal acceleration. An E-signature tool can radically decrease the time spent finishing contracts.

Moreover, an efficient tool can give visibility into current barricades and parties that have yet to sign.

5. Order Fulfillment

Once the contract has been signed, tasks hop into the rigging to guarantee that the right products are delivered to the right customers – in a convenient way.

Having an integrated, transparent framework that gives a 360 degree perspective on the client can guarantee that the progressions to the order and necessities are reflected in the final product.

Having a full Quote-to-Cash solution will corroborate that the settled upon quotes, prices, and contract terms are conveyed to the necessary parties, and connected to your ERP framework.

6. Billing

Precise billing is basic to a prosperous organization, as it regulates cash flow and forecasts, and recognizes revenue.

Billing is simple with a consistently coordinated Quote-to-Cash process – everything caught in the quote (subtleties, for example, discounts, billing time spans, and so forth), and the contract is consequently given to the finance team, ensuring unerring billing and renewal data.

7. Revenue Recognition

Perceiving income inaccurately conveys a ton of hazards. When significant subtleties in your contracting terms – like pricing, net installment terms, and delivery plans – are made accessible to finance, your organization will be bound to recognize revenue accurately.

8. Customer retention and recurring revenue

A colossal amount of income of B2B organizations comes as repeat and subscription customers – so it is crucial to keep steady over your agreements.

With insights into your quotes and contracts, your business can successfully distinguish lapsing contracts, upsell and strategically pitch current clients, and reduce churn.

Signs of Successful QTC

Enough about issues. Let’s take a gander at signs that your QTC procedure is moving along seamlessly. Here are a couple of pointers of a solid QTC process:

  • You can go from client enthusiasm to billing within 24 hours.
  • You give constant client support, over the globe, across currencies.
  • You utilize a powerful Salesforce Ecommerce Platform that limits ordering and billing issues.
  • Client grumblings are negligible or nonexistent.
  • Repeat purchases are normal.

At the point when your quote-to-cash process is sound, you can sit back and watch the system work proficiently. Truth be told, in the wake of a QTC examination, numerous organizations uncovered new clients and income streams they never even took note of.

Does your organization have a solid quote-to-cash process? A strong eCommerce platform will go about as the specialist for an unfortunate process.


Salesforce is evolving from a CRM framework to an enterprise platform that offers a cloud foundation for practically any business procedure.

By accomplishing more with a cloud solution like Salesforce, you can definitely decrease time-to-deploy, focus around consistent enhancements, and spare expenses.

All the more significantly, all divisions are improved with a 360° view which permits you to exceed expectations in the age of the customer.

Need to discuss developing your Quote-to-Cash processes? Let’s talk.