Stepping Into a Multi-Cloud Future Powered by Analytics with Salesforce

If you have used Google Drive or Dropbox, you are already utilizing the advantages of cloud technology. But your usage is on a much smaller scale when compared with businesses.

The volume of data that even a small scale company accumulates, processes, and stores daily is quite a few times greater than what an individual does. Moreover, an individual deals only with data generated concerning themselves.

In contrast, a company has to deal with data that involves multiple individuals and developed as a result of the interactions and relationships built out of that data.

Therefore, it should not come as a surprise that businesses often require more than one cloud system to operate their business smoothly.

A 2017 study by 451 Research had predicted that 69% of businesses would move to a multi-cloud infrastructure by 2019. Dave Bartoletti of Forrester Research had said at the CloudHealth Connect18 conference in Boston in September 2018 that 62% of users were already subscribed to over two unique cloud platforms.

In 2019, Gartner’s survey revealed that 81% of public cloud users utilized two or more cloud environments. Thus, it would not be wrong to say that we have already entered the age of multi-cloud solutions.

Advantages Of Multi-Cloud Solutions

As of now, the biggest hurdles in the path of businesses fully and wholeheartedly deploying multi-cloud technology, besides the cost of migration from on-premise to cloud infrastructure, are workload security and data portability. However, the benefits far outweigh the challenges.

  • Speed of service is essential to customers. The multi-cloud approach allows businesses to have their system spread across the target demographic’s geography, no matter where they are. Having a node close to the customer reduces cloud service latency and improves serving speed broadly.

 

  • Multi-cloud systems are more resistant to emergencies like downtimes, server crashes, outages, data loss, etc., as your data will be stored and backed up across servers.

 

  • It also provides better protection from extortion, malicious attacks, and fraud, especially the very frequent one of vendor lock-ins. Having your system on multiple clouds therefore gives you better negotiating power over every vendor and the chance to reduce costs.

 

  • In general, spreading your assets across clouds allows you to choose the optimum services and resources from different vendors to select only those products from a vendor that you get at a lower price without compromising quality.

 

  • You would also be able to optimize your workload to boost business outcome metrics and increase revenue growth depending on which cloud service best suits the particular work. Depending on the strengths and weaknesses, you can assign the right department of work to it.

 

  • A multi-cloud system also serves a company better in terms of seamlessness regarding the business’s growth and scalability.

How Tableau (Salesforce Einstein Analytics) Amplifies Salesforce Multi-Cloud Solutions

Salesforce CRM has come a long way in providing advanced ecommerce solutions to businesses for improving the quality of their customer interactions.

It would not be an understatement to say that in the field of B2B commerce, Salesforce is a leader and trailblazer. When it comes to B2B ecommerce implementation, Salesforce provides a range of facilities, tools, and resources to make the process easy.

Where it cannot, it gives the necessary B2B ecommerce features through third-party Salesforce ecommerce integrations.

Recent developments have further consolidated the efforts of Salesforce in adding to and polishing the various B2B commerce solutions it provides.

The B2B ecommerce customer journey is a complex one. A company needs to create an optimum experience throughout the ecommerce lifecycle to increase customer retention and grow revenue.

It can be made possible by combining the Salesforce Cloud systems with Salesforce Einstein Analytics. It will result in the following positive results:

1) Providing a Personalized Customer Experience To Increase Revenue And Loyalty

B2B buying behavior used to be starkly different from B2C customer expectations in that the focus was more on sales service and customer service than on e-commerce and marketing.

B2B buyer journey mapping involved extensive work on product catalogs, inventory, follow-up service, subscriptions, etc. But this is changing.

More clients are looking for a higher level of personalization in B2B. They want more B2B ecommerce sales, self-service, and a general more elevated level of control and freedom from sales rep assistance.

Naturally, B2B e-commerce companies and vendors have started looking for newer and better B2B ecommerce software options. That is precisely the gap Salesforce B2B commerce Clouds, and Analytics aims to fulfill.

By using Salesforce Analytics and Salesforce Customer 360 to create a uniform picture of the client, the representatives can provide the level of intuitive, personalized, relevant, and fast service that a customer would expect.

2) Making Data Exchange a Smooth and Reliable Process

Salesforce itself has multiple cloud systems like Salesforce Commerce Cloud, Salesforce Service Cloud, Salesforce Sales Cloud, Salesforce Marketing Cloud, and the more recent Salesforce Experience Cloud.

As a result, multiple reservoirs of data are created in the different clouds for the same customer, depending on the buyer’s point in the buyer journey.

Processes that involve one or more of the cloud systems would face some rough bumps if each cloud had distinct boundaries.

Yet, boundaries are also necessary to maintain the integrity of the data. Therefore, some go-between is essential on the B2B ecommerce platform to communicate between the systems and provide the crucial data at the right place for different operations.

3) Building a Single View From Multiple Data Sources

When you are serving a customer or setting up shop in the B2B ecommerce marketplace, continuity and reliability of information are essential.

If a customer finds a piece of information on your site and bases their decision to buy from you on that, but upon talking to a sales rep, finds out that the data is outdated, how do you think it will reflect your business?

If a customer is told to do one thing by the sales rep and another by the service rep, what are the odds of the customer churning due to the confusion created? Pretty bad for both questions.

Therefore, a single source of truth is essential to all company representatives to provide uniform service. Salesforce made it possible as Einstein Analytics pulls in and updates the right data from the right cloud in real-time.

4) Creating an Omnichannel Service Experience for Customers

Like in B2C, omnichannel B2B commerce has become a highly demanded feature throughout the B2B ecommerce market.

A client should order something from the B2B ecommerce platform, which would be under Salesforce Commerce Cloud, complete the purchase along with CPQ and billing over the phone or computer, which is under the Sales Cloud.

They should not have to wait till the sales rep receives the necessary information from the ecommerce department or repeat the entire process from the beginning.

If that happens, customers will not want to do business with you anymore, which will hamper your B2B ecommerce growth.

Omnichannel B2B ecommerce features also increase business because a client does not have to be restricted to a single channel to conduct their business.

5) Putting Higher Level Of Control in the Hands Of Customers

Another positive impact of amplifying Salesforce multi-cloud systems with Analytics is that you feel greater confidence in bestowing greater control in the hands of your clients throughout their journey.

Salesforce Analytics can connect the data from multiple clouds and place it within the B2B ecommerce portal so that customers can have a clearer view of the products, services, and facilities available to them.

It serves as an innovative B2B ecommerce strategy in that it exposes the customers to more options. It entices them to make more purchases, thus boosting your ecommerce selling rate in the process. And the best thing is that the customers will come out of it feeling they had a win.

Conclusion

The winning combination of Salesforce Einstein Analytics with its multiple Cloud systems can help you take your business farther than if you relied on just one of the Clouds.

You will not have to worry about integrations, monitoring, and other issues. If you are not feeling confident about it, you can turn to Docmation to help you get set up.