Features you can’t miss in your B2B e-commerce store

Features you can't miss in your B2B e-commerce store

Forrester foresees, “By 2019, the global B2B e-commerce market size will be worth $1.1 trillion compared to the B2C market at $480 billion.”

As a growing number of B2B organizations are adopting digital commerce and forgoing traditional selling methods, there is also a rise in B2B technologies and B2B e-commerce opportunities.

Leading platforms like Salesforce Commerce Cloud and CloudCraze, Magento, and more are offering suitable B2C-like features to build high-performing, engaging, and functional B2B web stores.

But is it enough to only recreate a B2C-like B2B store, or is there more to it? Do you have a B2B e-commerce website on your mind?

To overcome the challenges that come in while creating superlative B2B e-commerce stores, you need this checklist.

1) Customer Classification Based on the Profiles into Groups

B2B stores should be able to classify customers according to their profiles into groups based on location, catalog selection, order size, etc.

But why classify? The customer shopping experience is one such viewpoint that pulls in more customers.

Therefore, segmenting or properly classifying customers into groups will improve their shopping experience based on the selected profile.

2) Customized pricing strategy

In the B2C structure, the pricing is always easy because the cost remains the same for each customer. But compared to B2C, the pricing in B2B is very complex.

While defining the B2B pricing, it is important to remember that there is a definite relationship between price, volume, and customer group. 

Therefore, it is essential to keep a note that your store needs to have functionality that can deal with the customized pricing strategy for whatever pricing model you need.

Your online store needs to have the functionality to allow you to add customized wholesale pricing for each of your products, utilizing criteria such as discounts based on the number of products ordered, on how faster the payments are done, on the location from where the order is placed, and so on.

3) Ease of Use in B2B Web Stores 

Most website users are unwilling to stick around and make sense of a complex navigation pattern.

This implies that your buyers need to find what they are looking for quickly and with minimal effort.

Menu bars are the primary way people navigate through web stores, so yours needs to have a clear and logical structure.

Since B2B product catalogs/offerings are often extensive and complex, good search functionality and a consistent omnichannel B2B e-commerce experience are what customers look for.

These will ensure ease of use when searching for products using granular sort and filter capability, faceted search, guided navigation, or quick-search features.

4) Simple checkout process

The payment system in B2B e-commerce stores should not only ensure advanced security but should also be a pleasant experience for the customers.

Once the order is placed, your customers should be able to see each detail of the products purchased along with the tax exemptions mentioned appropriately.

Your e-commerce store should be equipped to accept almost all of the payment methods that have been long accepted by your customers.

A simple and advanced checkout process for your B2B e-commerce store helps reduce cart abandonment and improve conversions.

By offering a guest checkout to your customers you can further reduce the cart abandonment rate.

Shoppers aren’t required to leave all the details, but in addition to having a regular connection, they can also choose to use a “one-time guest payment” to make their purchase.

Kippie is one such example of a B2B e-commerce website that allows its customers to complete their purchase as a guest, giving B2B buyers the same buying experience as B2C, where convenience prevails.

5) Real-Time Inventory Updates

B2B e-commerce and supply chain management go hand in hand, as a real-time inventory update is a much-needed feature on all B2B e-commerce portals.

Only with real-time inventory updates can you provide the most accurate information to your customers.

If a customer completes an order only to discover that you don’t have the necessary products, they will not only lose confidence in the brand, but you might also end up losing the potential repeat sales and even the customer.

Real-time inventory updates have expansive ramifications beyond your online store. You get a clear picture of your overall inventory and this helps streamline your operations, especially if you are running a just-in-time business model.

The Takeaway

Your B2B eCommerce site is the first impression a user will have of your brand.

You must take the necessary steps to ensure a lasting first impression, a seamless experience, and long-term satisfactory service for your prospects.

By following these tips for B2B web design, you can set the foundation for a portal that’s unforgettable, convenient, and satisfying for your user and will help maintain trust, boost lead conversions, and, ultimately, amplify business growth.

  • In today’s world, people prefer to buy online rather than face a sales representative
  • Your B2B eCommerce business must sustain large orders and have the ability to support the mass of users when there is a unique offer going on
  • Your eCommerce store should have the option to deal with tax-related issues, and your Tax calculations should be determined legitimately into the bill 
  • Clients should be allowed to edit, cancel, and re-route the order so that they have a seamless experience and you can ensure longer-lasting customer relationships.

Your Top Priorities and Next Steps

  1. Personalize the buying experience.
  2. Improve product catalog information and content.
  3. Optimize navigation, enable recommendations.
  4. Keep the website design and functionality light, clean, and simple.