With more than 170,000 participants coming to San Francisco for this annual event, it always promises to be great.
For the past few months, we’ve published Dreamforce content to make sure you have as much useful information and advice as possible.
If you’ve missed any of these options, check out the most popular below during a last-minute run to make sure you grasp everything you need to know. See you on the other side!
Customer 360 Truth and Einstein Skills
Customer 360 Truth is a set of features that unites all of your data points to create a single view of your customer.
Data is an important part of everything you and your customers do.
Having a single source of truth allows you to provide customers with the type of relevant and personalized experience they want from any point of contact.
After all, your customers don’t want to know that they are interacting with many different services.
They just want to speak to a brand that understands them and always offers a personalized experience.
With Customer 360 Truth, you can now adhere to customer data, authenticate identity and govern privacy, segment audiences, and personalize experiences.
Voice Capabilities from Einstein
Since its launch in 2016, Einstein has led the force to anticipate service needs, reveal ideas, and recommend products.
Einstein now provides advice not only on sales, service, and marketing but also on Customer 360.
Einstein’s new voice features describe how Salesforce will allow administrators and developers to develop voice skills using clicks, not codes. With Einstein Voice Skills, all companies can create voice solutions.
Einstein Voice brings the power of voice technology to the workplace.
Similar to using Alexa or Amazon Echo at home, you can use Einstein as a voice-activated assistant to optimize the user’s workday and increase productivity.
Tableau, the #1 Analytics Solution
You process a lot of data. And there are so many people who need to make decisions with this data.
That’s where Tableau comes in because it focuses on a single mission to help people see and understand data.
Tableau assists people to perceive data, and Salesforce helps business owners engage and understand customers.
It’s truly the best of both worlds, bringing together two critical platforms that every business provider needs to understand their world.
Mix Salesforce data with other types of data for a better understanding and visibility of opportunities.
With Tableau, you can provide personalized, up-to-date, and secure data views to your entire sales force, channel, and management team, even on browsers and mobile devices.
New Lightning Mobile App
With 75% of employees no longer working in the office, mobility is increasingly important.
Salesforce has announced that its new mobile application has been redesigned on iOS and allows your business to be promptly versatile, conversational and insightful.
With many new features, the application will help users stay updated while on the move.
Enhanced features include Einstein AI, Einstein Voice, custom push notifications, and custom customization applications.
IOS users will enjoy additional benefits, such as the ability to integrate with Siri and Face ID.
In addition to enjoying the new look, users can speed up manual data entry using Siri or Einstein Voice Assistant to take notes, create tasks, and update recordings.
Einstein Designer (Commerce Cloud)
In the hypercompetitive battle for buyers, companies should be able to quickly make changes to eCommerce sites.
For example, a retailer’s eCommerce site should reflect seasonal events, such as a new marketing campaign, a special July 4 showcase, or an ad hoc promotion, like an instant sale based on excess inventory.
They are often urgent showcases, and the success of electronic commerce depends on the delivery of timely, relevant, and personalized content.
Sales teams cannot wait days or weeks before a developer makes these changes, which most sites need.
Commerce Page Designer is a new feature of Commerce Cloud with a low code that allows companies to dynamically and visually create and manage their eCommerce sites.
Now, marketers and merchants can complete their store content, incorporate Einstein product recommendations to display the most relevant products, and plan their content in advance by customer group, device type, language, and location.
MuleSoft Accelerators enable businesses to implement critical integration use cases for Service Cloud and B2C Commerce Cloud, faster and easier than ever before.
The solution includes production-ready APIs, connectors, and integration templates that help unlock critical data from external systems; all the while guiding you to adopt best practices synthesized from thousands of customer implementations.
These assets can be used as-is or extended to meet your company’s unique needs.
By using Accelerators, you can reduce implementation time by 60%, tailor customer interactions with unified, real-time data, and adopt a battle-tested foundation synthesized from customer and partner implementations.