For B2B players, choosing the right e-commerce platform is a crucial but tough decision to make. The right software can make all the differences in the bottom-line of the company. There are multiple e-commerce platforms available in the market today, each with specific features and benefits.
Start by gaining a clear understanding of your organizational needs. Outline your requirements and then compare how different platforms fare. We will compare two popular platforms, CloudCraze by Salesforce and Magento by Adobe, to help you make an informed decision on conducting your business with ease.
This is a cloud-based platform that is built 100% natively on Salesforce. An exclusively B2B platform, CloudCraze helps brands manage sales, deploy multilingual stores, and manage multiple currencies in a Salesforce environment. It is ideal for small, medium, and large businesses. CloudCraze offers support for international and local sales, bespoke and contract-driven pricing, promotions, comprehensive order and catalog management, and an intuitive user interface, which makes it a strong player in B2B e-commerce.
Key Features of CloudCraze
- Built on Salesforce
- Personalization across various areas
- Product catalogs and data management features
- Strong omnichannel features
- Sales automation
- Mobile storefront
- Marketing tools
- Order tracking
- Click-and-drop interface
- Multi-currency feature
CloudCraze provides a B2B e-commerce solution that automates various processes, allowing brands to scale. It is especially useful in entering new markets with its multi-lingual and multi-currency functionalities. CloudCraze offers the ability to create coupons, sales kits, and personalized product recommendations within a connected Salesforce environment. It has a strong native functionality suite, which greatly reduces the time to launch. It also fits well within an agile development environment, making development possible without coding. This eliminates the need for repetitive coding, increasing speed-to-market.
As opposed to on-premise systems like SAP, Oracle, and Magento, CloudCraze doesn’t need intensive back-end work for making even small changes. Perhaps the greatest advantage of CloudCraze is that it allows for content personalization that results in enhanced customer satisfaction. The platform offers tailored customer experiences in real-time or on fixed criteria.
CloudCraze’s weaknesses stem from its native search and filtering functionalities. Reporting on the system can sometimes be complex, too. While Salesforce integration is robust, third-party integrations aren’t as developed at this time.
Magento is an open source, an on-premise e-commerce platform that is owned by eBay. Magento offers powerful e-commerce features with flexibility in configuring online stores. It allows users to create and manage multiple stores with rich media and images featured on custom landing pages. It also offers many digital marketing tools, such as targeted promotions, product reviews, and SEO recommendations, among many more.
Magento is an agile platform with a huge range of existing modules and integrations. It also hosts a large developer community and integration partners. The Magento Enterprise Edition and Magento Community can be used to create an individualized shopping experience with customized back-end handling of media content and inventory. They also allow for creating and managing multiple stores and landing pages with rich media. Recently, Magento released a cloud version of the platform, which is still not developed enough compared to other cloud platforms.
Key Features of Magento
- Mobile commerce
- Strong multi-store capabilities
- Strong partners and developer support
- Integrated content management
- Shopping cart
- Order management
- Product management
- Search engine optimization
- Analytics and reporting
- Multiple websites
Magento comes with a host of powerful built-in features, allowing merchants to easily add new functions when scaling. It also has a huge developer community which means getting support is easy and quick. With strong multi-store features and existing integrations with common third-party solutions, it presents a good option for B2B players.
While Magento supports customer segmentation, it doesn’t support personalization in an advanced fashion. Enterprise retailers would need to introduce third-party integration to achieve the optimal level of personalization. Because Magento is highly customizable, working with the wrong development partner can mean looking at a customized implementation that is difficult to scale. It also has high maintenance overheads in terms of platform upgrades, security patches, etc. As opposed to CloudCraze, Magento is typically suited only for large organizations.
CloudCraze enables quick development and personalization with a much lower total cost of technology ownership. Magento offers more integration opportunities, but it requires heavy resources. The high level of coding and expenses involved with Magento make it a more expensive option overall.
Every business has different needs and goals. There is no one-size-fits-all approach to e-commerce platforms. Each has its advantages and limitations, and specific features that work well for different kinds of industries and organizations. In the above comparison, both CloudCraze and Magento offer valuable features pertaining to B2B retailers. To make the right choice for your business, assess which factors are essential to your business and choose wisely.