Cloud computing has brought massive disruption to how business is done. While the cloud-based methodology is fast becoming the norm, we’ve barely scratched the surface when it comes to its potential in enabling digital transformation, especially for B2B ecommerce players. With core business applications, analytics, and collaboration tools, the cloud offers enterprises the agility to scale.
The next wave of intelligent technologies – Internet of Things (IoT), machine learning, and artificial intelligence – on the back of cloud computing, is all set to offer an unparalleled innovation infrastructure. Here we explore cloud-computing trends in 2019 that are set to define the next phase of business innovation.
An Exponential Growth
An affordable cost model, easy scalability, high efficiency, and increased ease of doing business in the cloud have all contributed to the rise of a potentially huge new market. According to The Fast Mode, the number of cloud-based companies in the public and private sector will soar in 2019.
In-house business models and the software will soon become obsolete, as they can all be adapted and offered as cloud services. Critical transaction infrastructure is also likely to move to the cloud soon, and new cloud-based services for B2B services, SD-WAN and the like can be launched in as little as 8 weeks, a dramatic reduction of time from the previous 6-12 months it took for self-deployed solutions.
Hybrid Cloud Solutions
Trends show a shift towards a hybrid method of cloud computing, wherein organizations prefer to combine in-house and third-party cloud vendors, with effective coordination between both.
Companies have to ensure both platforms work well with each other and do not cause unnecessary downtime. Therefore, there has to be effective resource usage, and proper performance and scalability management.
In fact, the hybrid cloud is set to become the dominant business model of the future. Often times, the public cloud is not an optimal solution and moving all data to the cloud can be difficult.
The hybrid model blends on-premises infrastructure with cloud services, allowing organizations to shift to the cloud at their own pace. However, businesses must ensure that in-house, onsite, and third-party ecosystems function well with one another.
One cloud service can offer multiple packages that can be paid for individually. One of the most popular examples of this is cloud-based CRM platforms. They offer several packages for sales, marketing, and HR teams that help companies plan better for acquiring and retaining customers and organizing employees. Organizations can choose to work with and pay for only the packages they need. In-house installations that require payment for all packages whether they are used or not are now almost obsolete.
Artificial Intelligence and Machine Learning
Artificial intelligence and machine learning are quickly making their way into the cloud. AI is poised to disrupt cloud through personalization, security, and conversational AI. With the availability of data and analytics on CRM platforms like Salesforce, marketers can create rich customer profiles and send customized messages across channels.
With Salesforce’s cloud-based recommendation engines, ecommerce players can also improve revenue. With digital assistants and voice search, organizations can deliver a superior customer experience with conversational AI. Finally, machine learning-based predictive analytics can analyze past data and simulate events, allowing businesses to take preventive measures.
Enhancing Customer Experience
For cloud computing, the next step is the creation of improved customer experience. B2B and B2C companies are applying intelligent tech with the cloud to improve customer experience management. Combined with new-age tech like IoT and AI, cloud computing is going to revolutionize how organizations operate and interact with customers.
For instance, CRMs with cloud computing capabilities can collect and process customer data to build new products and services, and facilitate a better experience.
Ultimately, the cloud will allow enterprises to combine experience data with operational data in order to create enhanced customer experiences.