In the current era of cloud computing, the essence of the persisting growth of any successful business lies in the continuous evolution of planning, organizing, implementing, selling, and marketing.
Today, more than 2.6 billion individuals look for products and services on the Internet.
Any business must have exceptional products and services and a rock-solid presence on the Internet to delight customers if they want to survive. This is where Salesforce Commerce Cloud comes into the picture.
Unified customer-centric experience is the need of the hour as buyers today expect consistent interaction whenever and wherever they interact with a brand.
Salesforce Commerce Cloud is the undisputed pioneer in the realm of customer relationship management products, services, and abilities, particularly with regard to agility and adaptability.
What is Salesforce Commerce Cloud?
Commerce Cloud isn’t only an online shopping basket. It is the world’s driving B2C and B2B eCommerce solution.
Commerce Cloud is a cloud-based multi-tenant ecommerce platform that engages brands to create smart, unified shopping experiences across all channels – mobile, social, web, and store.
Commerce Cloud offers a set of features designed to transform the way brands connect with their customers at every stage of the customer journey.
Not only that, but Commerce Cloud also creates a seamless transition from one channel to another so every business is upheld over each medium and point of engagement.
With all the shifts in consumer buying habits and the technology used to make purchases, an omnichannel oversight gives a retailer unquestionably more control from discovery through engagement, transactions, analytics, customer service, community development, and relationship building.
What Does Salesforce Commerce Cloud Do?
Salesforce Commerce Cloud is a comprehensive, scalable, and cloud-based ecommerce platform that helps companies create engaging and smart shopping experiences for customers through multiple channels.
Commerce Cloud by Salesforce offers a powerful set of out-of-the-box features and functionality, utilizing efforts that can certainly connect with existing and potential customers at all stages of the sales funnel.
Interestingly, Salesforce Commerce Cloud encourages excellent customer service and support across a wide range of channels and platforms.
In addition, Salesforce Cloud Commerce helps companies leverage omnichannel insights to effortlessly deliver and analyze user engagement and behavior across all channels.
Commerce Cloud offers a set of features designed to transform the way brands connect to customers at every stage of customer feedback.
Advantages of Salesforce Commerce Cloud for commercial excellence
Salesforce Commerce Cloud brings many benefits to your eCommerce business and helps it grow and gain a competitive edge.
Take a look!
a) State-of-the-Art Marketing and Merchandising Tools
Salesforce Commerce Cloud includes some of the absolutely innovative and out-of-the-box marketing tools that enable content creators, brand marketers, and merchants to create and nurture brand awareness, acceptance, and loyalty.
These tools can also be used to deliver the right product to the right customer, at the right time, in the right place, to take sales and conversion rates to the next level.
Salesforce Commerce Cloud users run A/B tests, launch campaigns, and share and manage product content with no specialized help.
Features such as Visual Merchandising and Active Merchandising help you in increasing order value.
In addition, you can schedule tasks, create multiple catalogs, and get rid of various payment and billing complexities.
b) Predictive Commerce – Salesforce Einstein AI
Einstein AI, a next-generation artificial intelligence platform, empowers individual retailers and organizations to suggest the best products to customers at every touchpoint.
In addition, Einstein AI also helps users save valuable time, money, and effort by automating marketing tasks.
It is also beneficial to generate real-time forecasts and offer data-driven experiences to support sales and conversions.
Salesforce Einstein has been integrated into Commerce Cloud that leverages artificial intelligence to predict consumer behavior in real-time and engages merchandisers with brilliant experiences.
Businesses can generate more revenue by offering the right product at the right time to the right customer.
What’s more, you can identify opportunities for cross-selling and upselling, and can likewise personalize your offerings to improve sales.
c) Internationalization of Storefronts
No other cloud-based platform except Salesforce Commerce Cloud allows retailers and organizations to manage multiple storefronts from a single backend platform for different locations around the world.
With the Salesforce Commerce Cloud, users can easily leverage its attributes to manage multiple languages, multiple currencies, and multiple processes.
Salesforce Commerce Cloud is additionally beneficial for effortlessly managing product data sets for different stores with no difficulties.
It is likewise useful for overseeing various types of intricacies; for example, product accessibility, pricing, billing, etc.
d) Focus on Rich Mobile Experience
There is no denying the fact that the tally of users who look for products and services on the Internet is on a growing binge.
Along these lines, having a mobile-responsive or mobile-friendly eCommerce store is the need of the hour.
On top of this, Google has made mobile responsiveness, mobile-first indexing, and page load speed crucial ranking elements with regards to the computations in the context of search engine result pages (SERP).
Salesforce Commerce Cloud enables users to take advantage of an ecommerce store optimized for mobile devices, emphasizing the mobile-first approach, and providing an ideal shopping experience for mobile users.
e) Top of the Line Customer Support
Salesforce, the world’s number 1 Customer Relationship Management (CRM) platform, provides round-the-clock and undivided support to all its merchants that further assist them with running consistently day in and day out/365.
What’s more, the help offered by Salesforce Commerce Cloud tools and support staff covers comprehensive issues ranging from code fixes to overhauling security patches, and the rundown goes on.
f) Omnichannel Capabilities
Salesforce Commerce Cloud is the ideal platform to integrate your brick and mortar store with the online store.
It empowers store owners to run their business across mobile, social, web, and other channels from a single platform.
Salesforce Commerce Cloud stage bolsters multi-cash, multi-language, and multi-site which further entitles you to scale up your eCommerce business overall topographies.
g) Create Unlimited Purchase Possibilities for Customers
Salesforce Commerce Cloud empowers you to expand digital commerce to your online eCommerce store.
It provides access to available inventory, regardless of location, to eliminate sales issues due to inaccessible or unavailable products.
In addition, this platform provides advanced order routing algorithms to respond to demand more intelligently and quickly.
GIVE YOUR CUSTOMERS AN EXCEPTIONAL USER EXPERIENCE
- Covering uncommon prerequisites of business customers, such as order split or the mapping of complex pricing models
- Automation of organization-explicit procedures on account of Process Builder
- Use of unified data from the ecommerce and CRM system to get a 360-degree perspective of each customer’s interaction with your brand
- Consistent brand experience and personalized catalog for your customers’ thanks to the native integration of additional Salesforce solutions
At the heart of all omnichannel customer engagement solutions is the data that drives it.
Today, an omnichannel retailing strategy is essential. Retailers need open lines of communication across multiple channels—in-store, online, mobile device, or social media—that lead to a seamless, continuous experience across brands and devices, and that engage a customer one-on-one.
To seamlessly engage the customer, myriad databases and systems such as eCommerce platforms, marketing automation, and customer relationship management tools must be connected to make omnichannel sales and marketing initiatives a reality.
Therefore, in order to be successful in a new omnichannel world, it is critical that retailers create a fully integrated ecosystem connecting every aspect of their data and its associated parts.
Mobile usage is growing by leaps and bounds. And more and more devices are being used to purchase goods and services.
This growth in online shopping and mobile usage means there are countless ways to engage with customers.
As a result, there has been a rapid rise in data. Consequently, with new digital technologies driving change in consumer behavior, the role of data has become not just increasingly important, but also central to omnichannel success.
Your B2B ecommerce site is the first impression a user will have of your brand. You must take the necessary steps to ensure a lasting first impression, a seamless experience, and long-term satisfactory service for your prospects.
Launching a flourished B2B ecommerce store is not possible overnight. You need to choose the right platform and provide your customers with advanced features and added functionalities to ensure that it works the way you intended it.
Need help delivering a full-fledged eCommerce experience to your customers? Docmation’s Salesforce B2B Commerce Quick Start Package will streamline it all for you, in less than 5 weeks!