Best Practices in Manufacturing B2B E-Commerce

Analysis  Best Practices from Successful Manufacturers Winning at B2B E-Commerce.

Manufacturers who already have a successful e-commerce site say they built their website and designed their e-commerce strategy by following the most basic rules of benchmarking the competition, developing clear and concise strategic goals and objectives, thinking via the technology and channel integration details, and customizing the website to the needs of their customers.

The Best Practices in Manufacturing B2B E-commerce report is totally filled with best practice data, analysis and case studies which explain how manufacturers such as Boeing Co., Paper Enterprises, Proto Labs and others are expanding their online sales. It is compiled with lessons that can help other manufacturers as they head to the path of e-commerce success.

Key Aspects of the Report Must Include:

  • A full overview of how manufacturers such as Boeing, Freund, and others designed and sustain successful B2B e-commerce sites
  • Detailed survey results from 142 manufacturers by B2BecNews on the business, technology and design priorities for B2B e-commerce
  • In-depth case studies on how manufacturers climb different challenges and developed a successful ROI in areas such as business strategy, customer service, design, marketing, social media, systems integration, and technology
  • Specific practice tips and strategies from leading B2B e-commerce business, design, and technology analysts that managers of all types can use within their organization

Driving customer adoption of e-commerce sites in the B2B space is a very interesting topic. Although B2B is a whole different model to B2C, when it comes to online purchases, they are very similar.

B2C and B2B e-commerce can be closely linked in user interface and basic functionality; B2B customers have quite similar expectations to B2C e-commerce shoppers. It’s important that a B2B business follows good practice for customer adoption.

Here are a few industry best practices to successfully get your B2B customers onto your e-commerce store.

Listen to Customer Feedback

One of the best ways to start a successful B2B E-Commerce site is to sculpt it based on what your customers genuinely want.

If you get their feedback and opinions from an early stage, you’ll be able to craft the E-Commerce site to their needs.

If they are busy in the development stages, they’ll be more likely to use the site when it’s done. They will have pride in it if they see their contributions on the page.

Build Momentum and Enthusiasm Before Going Live

There are various strategies that help stir up excitement before an E-Commerce launch. Look to email marketing to make your customers stay in the loop.

Advertise every promotional price by decreasing the ordering cost on any popular product or add in free shipping. A lower ordering cost might grab their attention and incentivize them to come to the site in the first place.

Then you need to engage them with videos to highlight the new features of the E-Commerce site.

VIP Soft Launch

Tap into some of your most valued customers and introduce them to the site before the rest of your B2B customers.

Since they are loyal, they will give you constructive feedback. They will most likely be tolerant if a few things aren’t exactly perfect.

They can give important information about what they found easy and what was confusing on the site.

These changes can be made before it is life for everyone. A soft launch is strategic because of many reasons.

You can also incentivize B2B customers to help you out at this stage with a markedly less ordering cost on their favorite product.

Make Sure Your Staff are On-Board

One way to ensure that a B2B E-Commerce site prevails is through internal adoption. Make sure your employees understand how to navigate the site.

Their confidence will always be transparent in front of every B2B customers. They’ll impress customers if they can swiftly navigate to products and prices on a smart device when they are out on a sales call.

If the staff member is competent, then this platform can act as a viable tool that leads to more sales.


The building, operating and growing a B2B e-commerce business is a complex and challenging process.

A B2B website must be able to handle complex transactions that include detailed quotes, custom pricing, and product specifications.