According to recent research reports from Forbes, the B2B eCommerce market will be worth over $6.7 trillion by 2020, almost four times bigger than present size countries like China, Japan, and the USA have the largest share of B2B market while it’s comparing to B2C.
With millions of websites and online stores already out there, scaling your business can seem like an impossible challenge.
Integrate a reliable, centralized platform to handle every potential issue that arises along the way in order to reach success well in time.
Does your eCommerce site platform track or analyze what customers are looking for?
If your online store system is able to track this, it probably has efficient navigation and searches functionality.
Creating a high-performance search experience is an important feature for your users because they’ll buy it from another store if they can’t find what they’re looking for.
Potential customers who simply want to browse the online store and compare items use navigation menus to move through product categories and pages.
You need to organize the menu bar and categories into intuitive and easy-to-use sections.
Does your site have well-designed search and navigation features?
They must be user-oriented to be effective and help improve the overall customer experience on eCommerce sites.
In the B2B world, interactions between your company and your customers need to be more personal, simple, and efficient and make your customer experience worth noting.
With a CRM system, you can ensure all your customers get the attention they need, building relationships that create a long-term relationship.
Customer relationship management systems that are focused on building and maintaining relationships with both prospective and current clients can manage customer information efficiently, automate systems to notify customers of special offerings, ensure customer satisfaction with your products, and allow customers to set up automatic reorders for products they need often.
Now that 2020 has arrived, this is one of the best times to be looking at how to improve your B2B strategy.
With the fast-moving digital landscape, it is hard to keep up.
Because of this, we have put together a list of winning strategies that will help you win the hearts of your customers:
- Ask customers what features they want during the planning stage. For example, if buyers expect a live chat, the new platform should support it.
- Define the success metrics for the new platform. This could be increasing the flow of orders per month by a predetermined amount or how easily clients can be on-boarded.
- Don’t reinvent the wheel. Buyers should evaluate each out-of-the-box feature that comes with a new eCommerce platform and deploy only those features needed to deliver the desired user experience.
What suppliers must remember when implementing a new eCommerce system is that overlaying the legacy platform onto the new one can produce the same pain points that prompted the decision to replace the old platform in the first place.
- Pick a platform that has a flexible architecture and can support open APIs, or application programming interfaces that enable disparate software applications to automatically share data.
- Don’t over-customize the new platform. While customization can provide a more personalized buyer experience, not every buyer wants the same experience. Too much customization can also slow performance. Be sure the systems integrator understands your performance expectations prior to implementing any customization.
A quality, digital B2B customer experience is important for anyone and everyone in the business.
Integrating software platforms and solutions like CRM and ERP, along with a well-crafted, accessible, reliable website, creates an inviting and professional digital experience for your customers.
Location facilitates an eCommerce platform that is built to address the business challenges inherent in successfully reaching visitors, engaging shoppers, converting sales and nurturing customers.
With Salesforce.com, you can develop a winning eCommerce strategy with a significant payoff.
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